the future

The chamber staff just returned from a state chamber conference. We learned that everything we know about operating in the business environment today will change in about 20 months. Not sure what that means exactly, but that we have to be ready to accept many changes. We also heard that we are entering the "Experience Economy". You can no long just offer a product, you need to make sure your product offers your customer some sort of experience. The outcome of the experience must be positive of course. The experience must be as memorable at the product.

Very interesting.