Shopping locally creates jobs for your friends and neighbors! The difference between supporting locally-owned businesses and non locally-owned businesses in West Michigan, is the amount of money reinvested into the area. It results in business growth, essential services, and additional employee wages.
In 2008, the Muskegon Area Chamber of Commerce sold $300,000 in Muskegon Money, a gift certificate program for local Chamber members. Over 120 merchant participants accept Muskegon Money giving consumers a wide range of choices with one certificate. By using these certificates you can guarantee local dollars are spent at home verses online or in other parts of the state.
A report by Civic Economics, a leader in analyzing the economics of regional retail and service activities, states that $73 out of every $100 spent locally is retained and pumped back into the West Michigan economy.
“Considering the impact of local consumerism, over $225,000 was circulated locally and supported our Chamber member businesses. This is great news for Muskegon’s economy,” stated Cindy Larsen, President of the Muskegon Area Chamber of Commerce.
In comparison to the $75 kept local, only $43 out of every $100 spent in the non-local economy is retained. Nearly 58% more money is kept local when consumers choose to spend their money at locally-owned businesses.
For a complete listing of Muskegon Money participants and purchasing information, visit: http://www.muskegon.org/?page=muskegonmoney.
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